Friday 11 April 2008

SWOT semantic

What is a SWOT chart? Here is a Southbeach model that describes it perfectly.



Weaknesses counteract strengths. Weaknesses produce threats. Threats counteract opportunities, which are produced by strengths. Threats are potential. Opportunities are potential goals - only realizable if the strengths can be maximised and not limited by the threats.

No comments:

Copyright © 2008-2013, Southbeach Solutions Ltd., All Rights Reserved